Customer Base | 3 mins read

The Five Best Ways To Maintain Your Customer Base

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James O'Donnell

By James O'Donnell

Your Customer Base Forms the Foundation of Your Business

Target marketing can convince new customers to check out your restaurant. However, getting these new customers to come in the door isn't enough. You have to be able to turn these new customers into regular, loyal customers.

Regular customers are the people that make up your customer base. They're your restaurant's true target market. This customer base will be your biggest source of income.

They're not just a source of income, either. Your customer base can provide you with the direction you need to take your business to the next. This includes valuable insights on your business' products, services, etc.

A regular customer can generate great word-of-mouth advertising. Regular customers are easier to upsell to. They're also more likely to try a new product.

Building a customer base is just the first step. What's more important is how well you maintain it. How you manage your customer base will determine the long-term success of your restaurant.

Are you doing everything you can to provide your regulars with a memorable dining experience? Do you know what they really want? These are the questions you need to answer in order to keep your customer base satisfied.

Customer attrition is a problem all businesses face. For a restaurant, it can be fatal. Managing and maintaining a customer base is a skill every restaurant manager needs to know.

Five Ways to Maintain Your Customer Base

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Maintaining your customer base means engaging with your regulars to ensure they're getting the best customer service you can deliver. Social media provides restaurants with an excellent means to engage their customer base. Other digitals tools provide equally cost-effective ways to reach your customer base.

Need some help reaching your customer base? We're here to help. We've put together a list of five ways you can maintain your customer base-

Reach out with your e-newsletter

An e-newsletter provides an inexpensive means to engage with your customer base. Newsletters are a great way to increase customer interest. You can use a newsletter to offer customer loyalty discounts, promotions, and menu items.

Get their opinion with an online survey or questionnaire

If you want to know what your customer base wants, why not just ask them? Online surveys and questionnaires are very popular with customers and visitors to your website. They provide valuable information about the views, attitudes, and habits of your customer base.

Open up the lines of communication

Customer service is just as important as it ever was. There are several customer support tools to help you provide the best customer service to your patrons. These tools make it easier for you and your customers to interact with each other.

Update your website regularly

Regularly posting fresh, informative content can help your restaurant in two main ways. First, it gives you the chance to build your base by attracting new, potential customers interested in your restaurant. It also boosts your profile on the search engine result pages making it easier to find your business online.

Promote your business on social media networks

Your restaurant should be taking advantage of all relevant social media platforms. Social media gives you the means to engage with your customer base in all sorts of creative ways. If you know what you're doing, it's one of the most effective ways to build your customer base.

Wondering if social media marketing is worth the effort?. Well here's a statistics to consider- 90% of all marketers believe social media has increased their business' exposure. That's what you'd call a ringing endorsement.

Some Closing Remarks On Maintaining Your Customer Base

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There are several ways to maintain your customer base. One of the most effective ways is to segment your population of potential customers. You can segment a population according to-

  • Demographics
  • Psychographics
  • Geography
  • Behavior